WattPlan has now helped more than 1 million utility customers make informed decisions about their renewable energy, rate plan and clean transportation options. This is a significant milestone for WattPlan, a leading utility solution for automated clean energy and transportation education.

Clean energy solutions and electric vehicles (EVs) are rising in popularity and becoming more important in our changing energy landscape. Recent studies indicate that nearly 1 in 5 cars sold in 2023 was an EV, and as of 2024, 1 in 4 residential solar installations across the country have an attached storage solution. As a result, many utility and energy agency customers have questions and concerns about adopting rooftop solar, electric vehicles (EVs), energy storage systems, community solar and more.


WattPlan® has empowered more than 1 million utility and energy agency customers to make informed decisions by providing personalized, data-driven insights on clean energy, rate plan and transportation options.

And it’s no wonder—these choices can have long-lasting effects on a household’s finances, energy usage and utility bills. Energy consumers often turn to their utilities for guidance on energy-related decisions.

Now, after guiding the clean energy choice of more than 1 million utility and energy agency customers, WattPlan has proven itself to be a leading solution for an objective, easy-to-deploy and easy-to-use self-help resource.

The benefits of WattPlan for energy consumers, utilities and energy agencies

WattPlan is an innovative, white-labeled (utility-branded) service designed specifically for utilities and energy agencies to provide to their customers. WattPlan offers personalized energy advice that factors in variables like a customer’s energy use, location, financial situation, personal habits and available incentives. WattPlan can also simulate the available rates from a utility to determine whether a customer might benefit from selecting a new rate with, or without, a change in adopted technologies. WattPlan empowers customers to make smart energy choices while reducing the strain on utility call centers and customer service teams.

The benefits of WattPlan extend beyond customer education and reducing time burdens on customer service staff. WattPlan is easily customized to meet the unique needs of each utility, effectively giving the WattPlan service the feel of a solution developed by internal program management teams. Developing in-house solutions for digital customer engagement can be costly, tying up limited IT resources. WattPlan was developed so that it can be deployed quickly and with minimal strain on a utility’s IT staff.

Alongside educating and enabling their customers, WattPlan also benefits utilities by helping them better understand which customers are interested in renewable energy and EVs, and what effects these customer choices might have on the grid. Deploying WattPlan can help determine the effectiveness of an incentive program, or it can help a utility design and target outreach for future incentive programs.

With the streamlined, automated customer education and enablement solution offered by WattPlan, the frequency of utility customer inquiries drops. Reducing escalations frees up time for utility staff to focus on other, more strategic initiatives.

Ready to help your customers make smart energy choices?

WattPlan has already made a difference for more than 1 million customers across many utilities. Are you ready to see how it can benefit you? Visit the WattPlan website today to explore WattPlan’s offerings, or check out personalized options for solar, EVs, storage and energy rates. You can also see how it works with limited datasets in Washington, Oregon and California by clicking here: www.wattplan.com.